Looking to accelerate its international growth we worked collaboratively with Bobux to create a new global campaign to convey the freedom that kids feel when they wear Bobux shoes.
The campaign takes the viewer on three adventures, experienced through the imagination of three young kids.
Directed by Karen McKenzie, with Richard Harling as DOP and stills photography by Lucie Smeriglio, the campaign was shared as online video, through social media, in-store, and with the support of a unique playbook as a gift with purchase.
Plug in the peopleMEASUREMATCH
It’s Skittling Down This SummerSKITTLES IRELAND
The Hunter WithinCRAVE
Say ItLOTTO NZ
Treat them this ChristmasMARS PETCARE
An Out of Shell ExperienceSKITTLES IRELAND
Fully EquippedF. WHITLOCK & SONS
The World's Favourite LocksASSA ABLOY
Naturally GoodDEEP SPRING
Race for RanchosPEDIGREE
Boston Shoe LaunchBOBUX
The Nikolai OrganisationSMIRNOFF