As a market leader without official sponsorship rights, how do you stand out from the crowd during a major global sporting tournament such as the Rugby World Cup?
The Hewlett-Packard Winter Garden was a brand statement, bespoke architectural structure, innovative consumer and business interface, corporate entertainment venue, product showcase, loyalty programme and prize incentive – all in one.
The HP Winter Garden stood out in a saturated market, enhanced HP’s status as market leader, increased it’s market share, and successfully engaged consumers and all business channels (commercial resellers, retailers and direct customers) simultaneously.
It aligned perfectly with HP’s business objectives and was a physical representation of everything that the HP brand stands for – innovation, technology, experience and sustainability.
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