Some 84 per cent of New Zealanders have car insurance, but only 56 per cent have life insurance and even fewer - 21 per cent - insure their incomes. The family wagon might be replaceable - but people are not.
We created this campaign to make Kiwis stop and think about protecting what matters most - the people we love, by showing the positive side of preparing for the worst.
The campaign was created in collaboration with DNA, directed by Kevin Denholme and shared with the nation by Bloodhound Media.
Plug in the peopleMEASUREMATCH
It’s Skittling Down This SummerSKITTLES IRELAND
The Hunter WithinCRAVE
Say ItLOTTO NZ
Treat them this ChristmasMARS PETCARE
An Out of Shell ExperienceSKITTLES IRELAND
Fully EquippedF. WHITLOCK & SONS
The World's Favourite LocksASSA ABLOY
Naturally GoodDEEP SPRING
Race for RanchosPEDIGREE
Boston Shoe LaunchBOBUX
The Nikolai OrganisationSMIRNOFF