Deep Spring made a significant change in positioning. It went from a big bottle of bubbles to a premium range of all-natural, lightly sparkling spring water with all natural fruit juice. It’s naturally good, so you don’t have to be.
Packaging design was done in collaboration with Marx Design and we supported the launch with a campaign where people could confess their transgressions online. The campaign was shared in supermarkets, bars, online and on the radio.
Plug in the peopleMEASUREMATCH
It’s Skittling Down This SummerSKITTLES IRELAND
The Hunter WithinCRAVE
Say ItLOTTO NZ
Treat them this ChristmasMARS PETCARE
An Out of Shell ExperienceSKITTLES IRELAND
Fully EquippedF. WHITLOCK & SONS
The World's Favourite LocksASSA ABLOY
Naturally GoodDEEP SPRING
Race for RanchosPEDIGREE
Boston Shoe LaunchBOBUX
The Nikolai OrganisationSMIRNOFF