Deep Spring made a significant change in positioning. It went from a big bottle of bubbles to a premium range of all-natural, lightly sparkling spring water with all natural fruit juice. It’s naturally good, so you don’t have to be.
Packaging design was done in collaboration with Marx Design and we supported the launch with a campaign where people could confess their transgressions online. The campaign was shared in supermarkets, bars, online and on the radio.